On the SBS variety show "No, But Really!", the reason why Shin Dong-yup has been called the "God of Broadcasting" in the industry is revealed. In this episode, Shin Dong-yup's longtime friend Hong Seok-cheon appears as a surprise guest, delivering an unfiltered talk.

At the recording site, Shin Dong-yup candidly shared behind-the-scenes stories about his past experience appearing on a show with his ex-girlfriend Lee So-ra, drawing attention. Regarding this, Tak Jae-hoon mentioned, "Actually, when Kang So-ra appeared as a guest here, I wanted to connect with her by phone," to which Shin Dong-yup replied, "If singer Lee So-ra comes on, please make sure to call me," causing laughter on set.

Tak Jae-hoon pointed out that although Shin Dong-yup is a master of spicy talk, he pretends to be innocent, saying, "Even if Dong-yup talks for just five minutes, my body heats up." He continued, "The best among them is 'Shin Dong-yup's pitiful hyung.' Even if I don't watch my own program, I make sure to watch Pitiful Hyung," eliciting laughter from the cast.

Meanwhile, Hong Seok-cheon appeared as Shin Dong-yup's special visitor and launched a fiery revelation session. Shin Dong-yup shared an anecdote about drinking together at home after Hong Seok-cheon's coming out, saying, "After spending the night, I woke up to find Hong Seok-cheon doing the dishes." Additionally, when asked, "If you had to choose between Shin Dong-yup and Tak Jae-hoon, who would it be?" Hong Seok-cheon answered immediately, surprising the cast.

The lively debate with Shin Dong-yup and the four MCs will air at 10:10 PM that night on SBS's "No, But Really!".