Jang Wonyoung has been selected as Dyson's Asia Pacific (APAC) Hair Device Ambassador.

Dyson Korea announced on the 8th the release of Jang Wonyoung's pictorial and revealed that he will serve as the APAC ambassador for the hair device category. Jang Wonyoung was previously appointed as the official domestic ambassador for Dyson Korea's hair device category in April last year. Since then, he has participated in major Dyson product campaigns, demonstrating synergy with the brand.

Kathleen Pierce, Head of Dyson Beauty, said, "We are very pleased to collaborate with artist Jang Wonyoung, who has influence across the Asia Pacific region. As a Dyson Airwrap owner, Jang Wonyoung exemplifies the values of beauty, performance, and self-expression that Dyson pursues. We look forward to presenting new styling experiences that reduce hair damage together with Jang Wonyoung in the future."

Jang Wonyoung shared, "As an artist, hair styling is an important element in completing various concepts. Dyson hair devices are essential items that help maintain hair health while allowing for diverse styles. I am happy to share more styling inspiration beyond Korea to the Asia Pacific region together with Dyson."

Meanwhile, IVE, which Jang Wonyoung belongs to, held their second world tour 'SHOW WHAT I AM' in Kuala Lumpur on the 4th. They are scheduled to meet global fans in Asia, Europe, and the Americas, including performances at Kyocera Dome Osaka in Japan on the 18th and 19th.