Lim Young Woong, Trot K-Brand Index No. 1... Result of Analyzing 600 Million Big Data Cases


Trot singer Lim Young Woong ranked first in the trot singer category of the 'K-Brand Index' released by the Asia Brand Research Institute.

On the 10th, the Asia Brand Research Institute announced the brand reputation rankings for trot singers. This evaluation was conducted by analyzing approximately 646.73 million pieces of big data generated online over the course of March, targeting the top 30 singers in portal site search volume. The survey officially included the 'Stardom Index,' which reflects fandom voting.

As a result of the analysis, Lim Young Woong took first place, Park Seo-jin ranked second, and Lee Chan-won came in third. Following them, Kim Yong Bin, Park Ji-hyun, Hong Ji-yoon, Young Tak, Jeon Yu Jin, Kim Tae-yeon, and Jang Yoon-jung were ranked fourth through tenth, respectively.

Ryu Won-sun, Research Center Director of the Asia Brand Research Institute, stated, "Lim Young Woong, who has firmly secured the top spot, maintains the pinnacle position based on overwhelming recognition across generations and positive media evaluations." He also noted, "The rise of Park Seo-jin to second place and the new entry of Park Ji-hyun at fifth place are noteworthy," adding, "The entry of teenage star Kim Tae-yeon into the top 10 suggests that the generational shift in the trot market and the diversified preferences of the public are leading to a positive increase in brand value."


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