On KBS2's 'New Product Launch Pyeonstorang,' Kim Jaejoong was shown inviting mukbang creator Hibab to his family home where his parents live. On that day, Kim Jaejoong informed his parents that he was inviting a female guest for the first time, and his parents expressed their anticipation. Hibab, who appeared as the guest, was introduced as someone who had built a friendship with Kim Jaejoong through the show.

Kim Jaejoong's parents watched the conversation between their son and the guest without knowing Hibab's identity. Kim Jaejoong's father showed a pleased reaction, saying, "She really eats heartily," and "She looks pretty because she enjoys the food." He also promised to buy grilled intestines next time. When Kim Jaejoong saw his parents expecting a daughter-in-law, he said, "This shouldn't be happening..."

Later, Hibab surprised Kim Jaejoong's parents by eating a total of 36 servings of food at once, including four servings of soybean hamburger steak, one plate of Korean pancake, one plate of cherry tomatoes, 22 servings (4kg) of beef intestines, and 10 servings of bibim noodles. Kim Jaejoong's mother said, "I think I'm going to faint," while his father looked flustered over the promise about the grilled intestines.

Meanwhile, during the broadcast, Hibab also revealed that at the peak of her career, her monthly earnings from views alone exceeded 100 million won. In response, Kim Jaejoong mentioned, "Sometimes, her earnings are higher than mine."