Virtual idol group PLAVE is operating a large-scale pop-up store on the 5th floor of The Hyundai Seoul to celebrate the release of their fourth mini-album, "Caligo Pt.2."

This pop-up project is a large event utilizing the entire 5th floor of The Hyundai Seoul, including Epic Seoul, which is about 220 pyeong in size, and Sounds Forest, which is about 1,000 pyeong. Throughout the space, photo zones and exhibitions reflecting the album concept are set up to provide visitors with various experiences. VR experiences are available at Sounds Forest, and game content is operated at Epic Seoul, encouraging active participation from fans.

At the pop-up site, the physical album of PLAVE's new mini-album "Caligo Pt.2," released on the 13th, has been on sale since the 14th. Visitors experienced a high level of immersion in various interactive spaces where they could directly experience the world of PLAVE. The venue has been bustling with large crowds every day.

Sounds Forest is a representative premium space at The Hyundai Seoul where famous artists such as aespa, Seventeen, G-Dragon, and ZEROBASEONE have held pop-ups and exhibitions, and PLAVE also showcased their presence by holding a pop-up in this space.

PLAVE successfully concluded their first Asia tour by selling out all seats for the "DASH: Quantum Leap Encore (2025 PLAVE Asia Tour DASH: Quantum Leap Encore)" concerts held on November 21 and 22 last year at the Gocheok Sky Dome in Seoul. On the 3rd, they raised anticipation for their comeback by pre-releasing "Heung Heung Heung (feat. SOLE)." This pop-up store will run until the 19th.