The group ATEEZ is set to meet fans through a special pop-up store featuring their official characters, ‘ANITEEZ.’ With a "cute rebellion" of colorful characters on the horizon, the project kicks off a global tour starting in Yeongdeungpo, Seoul, connecting major cities worldwide.

Recently, ATEEZ's official Twitter (X) account posted the phrase “ATEEZ X ANITEEZ Pop-Up Store: ANITEEZ in Color,” along with a main poster detailing the event schedule.

In the released poster, the eight ‘ANITEEZ’ characters—each reflecting the unique personality of an ATEEZ member—are huddled together, radiating adorable charm. Using various props like sunglasses and cameras, the characters hint at the diverse fun in store, perfectly aligning with the pop-up’s theme, ‘ANITEEZ IN COLOR.’

The Korean pop-up store will run for approximately two weeks, from May 1 (Fri) to May 14 (Thu), at the 1F Atrium of Yeongdeungpo Times Square in Seoul. It is expected to feature limited-edition merchandise and exhibitions that blend ATEEZ’s musical universe with character-driven cuteness, likely drawing massive crowds of domestic and international fans.

Of particular note are the global locations listed at the bottom of the poster. Alongside Seoul, the names of major global cities such as LA, Chicago, Hong Kong, Taipei, Kaohsiung, Chengdu, Guangzhou, and Japan are shown with the text ‘COMING SOON,’ underscoring ATEEZ’s formidable global influence.

Fan anticipation is already sky-high. Comments from international fans, such as “I’m so excited for the actual ANITEEZ merch,” “Times Square is about to be dyed in ATEEZ colors,” and “Please come to our country too,” are flooding social media.

Following their reputation as "Stage Masters" known for intense performances, ATEEZ is successfully expanding into the character IP (Intellectual Property) business, solidifying their position as all-around entertainers. This pop-up store is expected to be a festive venue for ATEEZ and their fandom, ‘ATINY,’ to connect even more closely.