Actor Park Bo-gum is actively continuing his role as the new campaign model for CheongKwanJang Everytime. Recently, Park Bo-gum shared a message on his social media, saying, "Energy that grows stronger as it accumulates, Everytime," showing support for consumers' positive energy and healthy daily lives.

He introduced CheongKwanJang's ongoing '2026 Eta Week' promotion by saying, "Instead of disposable energy that runs out quickly, choose energy that accumulates, Everytime." This promotion runs from April 17 to May 16 and includes a 10% discount on Everytime products and a repurchase coupon worth up to 35,000 KRW. Additionally, customers who visit stores and join CheongKwanJang Members can receive an Everytime Energy Pack worth 10,000 KRW, suggesting an energy routine for both family and oneself.

Park Bo-gum appeared in the campaign images with short hair and natural dimples on his cheeks, creating a friendly yet trustworthy visual. In particular, he conveyed CheongKwanJang's healthy energy concept well by smiling with his eyes closed while holding the product in one hand.

Meanwhile, Park Bo-gum was recently spotted in Shanghai, China, attracting local fans' attention. After attending a brand event, he was seen using a translation app to ask for directions, revealing a down-to-earth daily life and gaining even more affection for his approachable image. Park Bo-gum's ongoing activities and promotion of a healthy lifestyle continue to draw attention.