In episode 353 of the KBS 2TV variety show 'The Boss Has Donkey Ears,' Kim Da-in, the founder of the fashion brand 'Matin Kim,' appeared and revealed her wealth and business achievements.

Kim Da-in stated on the show that after resigning as CEO of Matin Kim, she launched a new brand and continued her business. She mentioned that it has been two years since she started the new brand, and the annual sales reach about 10 billion KRW. Park Myung-soo reported that Kim Da-in aims for annual sales of 700 billion KRW within five years.

Kim Da-in revealed that when she operated the Matin Kim brand, sales reached 100 billion KRW, surprising the cast on site. She also explained that she purchased a 56-pyeong apartment in Trimage, Seongsu-dong, Seoul, about two years ago as her own property.

Hyo-jung expressed admiration, mentioning that she is the same age as Kim Da-in, and Park Myung-soo praised Kim Da-in's business sense. Kim Da-in shared her struggles with running the business, saying, "I work hard, but even I am going crazy right now," and expressed the burden, "It looks cool when seen from the outside, but it is very difficult and tough behind the scenes. Fashion trends change so much, so it is hard to keep up and do well according to those changes."