Seonghwa, a member of the group ATEEZ, showcased his status as a global fashion icon by releasing a video of his visit to a fashion brand store.

The behind-the-scenes story of Seonghwa's fashion store visit was featured in the recently released "log_logbook#211" on the official ATEEZ YouTube channel.

Upon arriving at the filming location, Seonghwa shared his thoughts, saying, "I was actually very surprised and excited to hear that I would be doing my first collaboration". Examining the finished outfits, he praised the results, stating, "I was really curious about how they would turn out, and I'm touched because the designs are even better than I expected. As expected, they never disappoint".

Many fans (ATINY) gathered at the filming site to cheer him on, drawing significant attention. Energized by the fans' support, Seonghwa added a warm touch by saying, "I feel motivated thanks to ATINY. I'm going to have fun and enjoy this".

As the official filming began, Seonghwa transformed into a professional. He showcased sensible poses and facial expressions to highlight the collaboration's key points, meticulously checking the monitor after each cut and concentrating on creating a high-quality pictorial.

After finishing the shoot, Seonghwa expressed satisfaction with the first results that reflected his own style and promised to show new sides of himself through various activities in the future.

Fans who saw the video responded enthusiastically, with comments like, "The collaboration design suits Seonghwa perfectly," "Seonghwa's heart is as beautiful as his face," and "The master of pictorials has returned".