Singer Choi Yena is continuing to meet with local fans by conducting a large-scale wrapping promotion at major shopping malls in key cities across China.

This promotion was organized in collaboration with Tencent Music Entertainment, which owns QQ Music, the largest music streaming platform in China, to commemorate the release of her fifth mini-album, LOVE CATCHR. The wrapping event will run until the 26th at Guotai Plaza in Chongqing, and until the 20th at Wangjing Wanshanghui in Beijing and Jin Ying International Shopping Center in Nanjing.

At the center of Guotai Plaza in Chongqing, a three-story large poster and a central stage-type island structure have been installed, and throughout the shopping mall, various experiential contents such as wrapping designs, floor advertisements, and special photo zones have been prepared to engage fans.

On the 18th, Choi Yena personally visited Guotai Plaza in Chongqing and communicated with local fans through various programs including a signing event, photo sessions, and a Q&A corner. Many fans gathered on-site, showing great interest.

Following Choi Yena's visit, positive reactions and reviews related to the event have been spreading mainly online. It has also been evaluated that through collaboration with a leading local platform, she has expanded her global influence and strengthened her position in the Greater China market.

Meanwhile, Choi Yena is gaining great popularity in China with the title track "Catch Catch" from her fifth mini-album, and plans to release the Chinese version of "Catch Catch" at noon on the 25th. On the same day, she will begin her 2026 Choi Yena Live Tour "Almost Caught, 2nd World!" starting with a concert in Macau, followed by performances in major Greater China cities including Taipei and Hong Kong.