Actor Kim Woo-bin has been selected as the new model for Dorco's premium men's shaving brand, SLEEK, a leading domestic razor brand.

Dorco stated that they chose Kim Woo-bin as the model because he best represents the sleek image and identity of the SLEEK brand as a young and stylish icon of the modern man. Kim Woo-bin participated in the shoot wearing a black suit, holding a razor in one hand, and staring straight ahead with a neutral expression against a solid green background, showcasing a sophisticated and masculine charm.

Dorco plans to launch a new campaign called "SKIN LOVES SLEEK" with Kim Woo-bin, aiming to convey a message emphasizing the product's luxurious image and thorough self-care. This campaign aligns with the brand's strategy to highlight the importance of men's skincare, starting with shaving products.

Meanwhile, Kim Woo-bin has been actively involved in various projects and variety shows recently, and after being appointed as the model for Dorco SLEEK, he has attracted fans' attention by sharing photos with a hip vibe on his official SNS accounts.