Son Ye-jin attended the flagship store opening event held on the 25th in Cheongdam-dong, Gangnam-gu, Seoul.

On that day, Son Ye-jin appeared at the venue wearing a white shirt and a blue skirt. She greeted fans with a bright smile, signing autographs and posing, and naturally greeted fans through the glass window by making eye contact. A large crowd gathered to see Son Ye-jin, and camera flashes continued.

The event featured a talk program for VIP customers, where Son Ye-jin talked about her recent life and daily routine, creating a relaxed atmosphere. She was also seen making a heart shape with her hands in response to fans' cheers. Additionally, a signing ceremony was held, where Son Ye-jin personally left her autograph to celebrate the opening.

This event was held to commemorate the opening of the brand flagship store 'Gamtan Cheongdam'. The first floor showcased the entire lineup, while the second floor introduced a new line. It is also known that a gift event was prepared according to the purchase amount.