Boy group NINE (AHOF) has been selected as the official youth ambassador for a global wellness brand. Their agency, F&F Entertainment, announced on the 28th that NINE (Steven, Seo Jungwoo, Cha Unggi, Jang Shuaibo, Park Han, JL, Park Juwon, Zhuan, Daisuke) has been appointed as ambassadors for IAM Worldwide.

IAM Worldwide explained that the reason for their selection is that NINE's message, "to become a presence remembered long after success," aligns with the brand's philosophy of self-care and pursuit of change. This brand has previously appointed globally influential artists such as Song Joong-ki as models.

NINE continues to be active in the advertising industry both domestically and internationally. They are currently models for the leading domestic school uniform brand School Looks, and member JL has been selected as a model for the K-beauty salon brand Purique as well as the official ambassador for the "I Like It. Korea Milk" campaign hosted by the Korea Dairy Industry Association. Through this, NINE is expanding their influence across lifestyle sectors including fashion, beauty, and food.

Following their appointment as youth ambassadors, NINE plans to present various campaigns and digital content. Additionally, in May, they will meet global fans through their first Asia tour since debut. The tour will begin in Seoul and continue to eight Asian cities including Osaka, Tokyo, Kuala Lumpur, Manila, Taipei, Bangkok, and Hong Kong.