Oh Ha-young of Apink is launching a bag that she personally designed in collaboration with the fashion brand MYSHELL. Her agency, Withus Entertainment, announced on the 30th that Oh Ha-young is officially releasing a collaboration bag with the fashion lifestyle coordination brand MYSHELL.

Oh Ha-young participated not only as a model but was involved throughout the entire design process, reflecting her real-life experiences from outdoor activities such as soccer in the product. Oh Ha-young said, "I wanted to directly solve the inconveniences I experienced while exercising and focused on creating a bag that I would actually want to carry every day. I was involved in the design process, carefully considering the colors, materials, and logo. I wanted to show a new side of myself as a designer, not just as singer Oh Ha-young."

A MYSHELL representative said, "This project goes beyond simple celebrity marketing and is a genuine product development case based on real experiences," adding that Oh Ha-young's design and practicality will be a catalyst for the brand's expansion.

Last year, Oh Ha-young worked as a reporter for the preseason friendly match preview and review shows between Tottenham Hotspur FC and Newcastle United FC, as well as for the K League's 'Couple Pick.' She is currently communicating with fans through her personal YouTube channel, 'Ohhabbang.' Additionally, Apink recently celebrated their 15th anniversary by releasing the fan song '15th Season' and was selected as the '2026 Model Overseas Group' at the Weibo International Entertainment Awards. Their Asia tour, 'The Origin: APINK,' is scheduled to perform in Seoul, Taipei, Macau, Singapore, Kaohsiung, Hong Kong, and in May, Kuala Lumpur and Manila.

The bags designed by Oh Ha-young will be unveiled later at MYSHELL's online and offline stores.