ENCHIN, the official character of Enhypen(ENHYPEN), is receiving a lot of attention since its launch. Belif Lab announced that the ’ENHYPEN Official Character POP-UP’ will be held from the 21st to the 31st at Yongsan I’Park Mall in Seoul. This pop-up was operated through an online reservation system, and all sessions sold out early.

The pop-up space is designed around the story that ’ENCHIN’ hides in a secret pocket inside fans’ bags. At the entrance, a three-dimensional photo zone was set up where the six characters appear to have just jumped out of a bag, and outside the pop-up, introduction texts, illustrations, and animation videos for each character were displayed. Additionally, a photo booth was prepared where visitors could take four-cut photos with the characters.

The merchandise (official products) included a total of 14 items such as dolls, acrylic keyrings, photo card holders, pouches, stickers, and hairpins. The variety of forms and practicality of the products attracted visitors’ interest.

’ENCHIN’ means ’engine’s friend,’ and the members participated directly from the planning stage to add meaning. The six characters—Wonchu (Jungwon), Noksta (Jay), Jayki (Jake), Snowy (Sunghoon), Kishu (Sunoo), and Phoony (Ni-ki)—were completed with ideas from each member regarding the names, appearances, preferences, and abilities.