S2 Entertainment announced the launch of the hot issue by releasing the new girl group's official logo motion video on its official SNS at midnight on the 16th. In the released video, graphic elements reminiscent of H and S were completed with the logo of the hot issue, drawing attention. Also, the appearance of the sentence '?' on both sides being linked to each other expressed the meaning that the public and the hot issue are connected.

In particular, on the 15th, the day before the release of the logo motion video, the official SNS was opened and the team name Hot Issue was released and the official launch of next month is expected, raising expectations for the hot issue that was unveiled. HOT of the team name "HOT ISSUE" stands for Honest, Outstanding, and Terrific, with a strong ambition to create honest and great issues in the music industry.

Chairman Hong Seung-sung, who leads S2 Entertainment, is well known as the hands of Midas, who founded Cube Entertainment in 2008 and raised famous idol groups such as 4Minute, Beast, Hyuna, BTOB, CLC, Pentagon, and (G)I-DLE.