Inseong of the group SF9 has been select as a live commerce MC.

Inseong will appear on YouTube's original content, which is entertainment-type live commerce "Bullabang," and lead the program with Han Chae-young. In "Bullabang," if Han Chae-young plays the role of "CEO" of making deals for consumers, In-Seong leads the program with the role of "Elite Director."

Expectations for In Seong's smart appearance as a negotiator and host in "Bullabang" are also rising. Inseong goes directly to the street from "Bullabang" to listen to honest opinions from consumers and promote. He also works with Han Chae-young to negotiate with companies and to form products for consumers. In Seong will show off his unique chemistry with Han Chae-young, sometimes a cute younger brother and sometimes a smart chief of staff.