Ive, New Jeans, ITZY, and (G) I-DLE are becoming famous girl groups.
Source: provided by each host company.
[ The Facts| Reporter Jeong Byung-geun] Girl groups are strong and all carry the same message.
If you look at Melon's recent chart, which has the highest number of users in the country, on the 23rd, 8 songs were in the top 10 of the Daily chart (including 2 songs by Ive, 3 songs by New Jeans, 2 songs by Blackpink and 1 song by SNSD). In addition to the songs in the WSG Wannabe project, Zico's song is the only song that is not in a girl group. Besides, SNEAKERS songs by Itzy and Tomboy (G) I-DLE are still receiving strong love.
In particular, the 2nd ~ 4th generation girl groups from SNSD - the group that debuted in 2007 to New Jeans - the group that debuted in August - have promoted their full potential and turned the September music chart into talented groups' capacity. Hye In New Jin's youngest was born in 2008 because she was born in 2008 (not yet born in SNSD's debut year), which is also interesting.
In addition, Ive maintained a high position in the 4th week with the song "After Like" and reached No.7 with the song, "Love Dives," released in April. Blackpink reached No.3 and No.6 respectively with two songs. Pink Venom and Shut Down. New Jeans released 3 songs: Attention, Hype boy, Cookie, and SNSD entered the top 10 for 1 month with Forever 1.
Although it has now been pushed out of the top 10, Itzy's SNEAKERS has remained firmly in the top 10 since its announcement on the 15th and still holds 13th place. Although (G)I-DLE is in the no 15, looking back on the path they went through is terrible. After being announced on March 14, for 21 days, including 1st place, the group maintained the top 10 for half a year. Along with the electronic IMFACT, the girl group chart was celebrated.
Source: Provided by SM
The generation is different, so the concept is also different, but there are similarities in these songs. That is the "subjective female role model story."
SNSD's existence itself says it all. The way they took has become the history of girl groups after receiving nationwide love with many songs. After leaving the group, she succeeded in her fields as a solo singer and actress. Over a long period, many groups appeared and disappeared.
G) I-DLE said, 'Look at you, you can't control me. But something like love can't leave a scratch on my body.' With Jeon So-yeon at the center, they learn what they want to talk about, create their song, and make it even visually. The independent method that has been pursued since its debut has matured and reached its peak.
ITZY said, 'I'm different from girls who are just pretty but don't have any charms, Don't judge me by your standards. I love myself.' (in 'Dalla Dallas'), delivered a stand-alone message with dramatic performances. In 'SNEAKERS,' with a more relaxed attitude, the girls said, 'I'll go my own way, don't need anyone's comments, I'm just me.'
The word 'LOVE DIVE' melts the subjectivity strongly. I.B, who showed a confident image in love like "I have to look into that heart/ If I want, I dare to jump in," was bolder in the new song "After Like" and asked: "Don't doubt the feeling I just said / Don't ask tirelessly two or three times in a row. A performance that is equipped with both power and sexy at the same time enhances the message.
Source: provided by YG
Instead of trying to get someone's love, messages and performances that emanate from love and confidence have taken on a more persuasive tendency. The recently debuted group New Jeans has also absorbed that aura. The same goes for the song's style and appearance, but even in the mode of promotion and the form of activities, they are going beyond the existing formulas and are exploiting their subject field.
There was an era of explaining the concept of a girl group in some form like innocent, sexy, girl-crush. However, now they are breaking out of that limited range and making the color of the group more cubist and based on confidence and self-confidence. The current girl group music charts show that change is approaching convincingly.
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