The first article was 'Hawaiian Days in Cinema'.

Source: Provided by Lotte Cinema

[The Fact ㅣ Reporter Lee Han-lim ] Lotte Cinema is launching an alternative cultural brand that utilizes the cinema space.

Lotte Cinema announced on the 30th that it will launch 'Lossyple', a cultural project that showcases a variety of cultural and artistic genres based on the cinema's space and identity. 'Lossyple' implies infinitely expanding the content experience by adding 'PLUS, PLAY LOUNGE, PLACE' etc. with the meaning of presenting 'more diverse' content in theaters with 'new eyes' in addition to movies.

In response, Lotte Cinema plans to present various content such as talks, music, exhibitions, and inspirational performances about culture and the arts. It was planned by Lotte Cinema through the recently formed Alter Contents group.

The shows that match the Rossifle launch will also be revealed one by one. First, 'Lotsee Collect', a special exhibition seen from the eyes of Lotte Cinema, is coming out next month. 'Lossi Collect' is a Hawaii-themed special exhibition in cooperation with Lotte Cinema and 'B' magazine, which will be prepared for a total of 4 days from October 13 to 16. The plan is to provide an experience. different experiences for the audience through programs such as travel to Hawaii and the Hawaii mood pop-up lounge held only during the project period.

The ingredients are also very diverse. First of all, the story of the city told by 'B' magazine is combined with the films 'The 50th First Kiss' and 'Descendants', each of which contains the life and romance of Hawaiians, for two Tuesdays, the traditional Hawaiian dance hula is performed live. There will be classes and time to watch the movie 'Formula Hawaii'. On the last day, CHS, a musician with a rhythmic melody reminiscent of the beach, visited the audience.

There is also a Hawaiian-style pop-up lobby that offers various reading materials from 'B' magazine. The pop-up lounge, which includes a variety of assets such as images, text, and video, is expected to include a cocktail bar through a partnership with living furniture brands Illum and Liqueur Bacardi Mojito. Detailed information about the program and event content can be found on Lotte Cinema's website and application.

Park Se-joon, Lotte Cinema's Alternative Content team leader, said, "We have officially launched 'Lossiple' so that we can continue to present unique content that we can access from time to time. access as theater events." We will try our best to enjoy a colorful and special experience at Lotte Cinema Culture Square".

Meanwhile, at the end of October, an artist-muse talk will be scheduled as a 'Lossyple' music room meeting. A Lotte Cinema official said, "Before the artist's album is officially released, we are preparing a 'free listening session' where you can listen to the songs on the album with the artist because So wait for it."