Form a concrete backing and prove the hot word of mouth.
Source: Movie poster
[The Fact｜Reporter Park Ji-yoon] 'The First Slam Dunk' and 'Even If This Love Disappears From the World Tonight' form a specific layer of support and radiate presence in the masterpieces.
The movie "Avatar: Water Road" (directed by James Cameron) which was released on the 14th of last month has mobilized a cumulative audience of 8,776,660 (as of the morning of the 9th) and topped the box office in four consecutive weeks. next. week. The film also earned $1.78 billion at the global box office, ranking 7th in the world at the all-time box office.
By the way, while 'Avatar: Road of Water' is continuing its unabated box office craze with the highest achievement among foreign films released in Korea since the pandemic, 'The First' Slam Dunk' (directed by Takehiko Inoue) and 'Tonight, this love' in the world' Even if this disappears' (director Miki Takahiro, hereinafter referred to as 'Oseisa') respectively attracted male audiences in the 30s and 40s and girls in their 10s and 20s, shining at the same time.
◆ 'The First Slam Dunk' stimulates nostalgia among male audiences in their 30s and 40s
First of all, 'The First Slam Dunk', which hits screens on the 4th, has announced a pleasant start by taking first place at the box office for films released at the same time and location. second in overall box office revenue (as of day 5).
'The First Slam Dunk', the version that returns to theaters 26 years after the end of the original manga, vividly captures the final match in the anime, Sanwangjeon, by depicting dreams, passions, and passions. The passion and unstoppable challenge of five Buksan High School team basketball players who dream of national domination.
Original author Takehiko Inoue, who was directly involved in writing the script and directing the film, enriched the work with behind-the-scenes stories and tried to differentiate it from the original by introducing digital bodyguards. 1 is 168cm tall Song Tae-seop, not Kang Baek-ho, the main character.
The main audience of 'The First Slam Dunk' is people in their 30s and 40s who enjoyed the original comics as teenagers. According to CGV, of the audience who booked The First Slam Dunk, 43.5% were in their 30s and 35.8% were in their 40s, accounting for nearly 80% of the total audience. The gender distribution is around 7:3, which shows that the male audience is very interested.
They are heading to the theater to revisit their favorite childhood content. Here, a new story focuses on the sole guardian Song Tae-seop and a game setting that maximizes excitement and vibrancy while stimulating the nostalgia and curiosity of original fans. head.
◆ 1020 'Oseisa' the emotional sniper of women
On the other hand, 'Oseisa,' was released on November 30 last year, surpassed 800,000 cumulative audiences on its 41st day of release, thanks to unremitting word of mouth. With this record, 'Oseisa' topped the imported live-action movie box office in 2022, topped Japanese live-action films since 2007, and topped Japanese romance films of all time since the 2000s.
'Oseisa,' which has won three titles, is a refreshing and refreshing story about a high school girl Maori (played by Riko Fukumoto), who suffers from frontotemporal dementia, and Tohru (played by Shunsuke Michieda) role), an ordinary high school boy who lives a dry life, tells a heartbreaking love story.
According to CGV, the age-specific reservation rate is 35.4% for teenagers and 29.1% for those 20s. The gender distribution is even more interesting when the female ratio is 68. .2%, as opposed to 'The First Slam Dunk'. 'Oseisa' has established itself as a movie by stealing the tastes of the MZ generation with the love story of two tear-stimulating youths and stunning visual beauty.
Interest in 'The First Slam Dunk' and 'Oseisa' led to bookstores. The special edition 'Slam Dunk Champ' consisting of 24 volumes handpicked from a total of 276 original comics published in parallel with the release of the theatrical version, has reached No. Internet bookstore on New Year's Eve Yes24. Also, according to Kyobo Book Center, the original book of the same name, 'Oseisa', became a bestseller thanks to the film's box office success.
The number of moviegoers in theaters has decreased significantly, as a result of the spread of Corona 19, and the price of movie tickets in theaters has increased, only relying on the release of blockbuster movies. However, in the changed social atmosphere due to endemism, works aimed at the manic group emerged after another, causing a new breeze in the theatrical area.
Previous Article
