Where does the strong relationship between BTS and ARMY come from
Purple color and the special meaning of the 10th anniversary festival
SOURCE: BIGHIT MUSIC
Hype is today the largest entertainment company in the world, but it was a small company 10 years ago. BTS debuted on June 13, 2013 even being called 'earth spoon'. In 2018, 5 years later, their status changed to '21st Century Beatles'. The BBC, the largest public broadcaster in Britain, home of the Beatles, rates it more heavily. Over the next five years, they bombarded the global music market, wrote K-pop history, and led the global K-pop scene. That's why it's meaningful to look back on the footsteps of BTS, who started Chapter 2 and celebrated their 10th anniversary.
[The Facts | Reporter Jeong Byeong-geun] Even ordinary words become special words from the moment those who communicate with them give them meaning. Purple is the last color of the rainbow for BTS and ARMY. 'BORAHAE' and 'I purple you' are the language of BTS and ARMY, and purple is the color of BTS and ARMY.
BTS has rewritten the history of K-pop with incredible achievements, while spreading a good influence when conveying messages about dreams, hopes, and social inclusion. Not only that. Another surprising point is the strong bond and solidarity between BTS and ARMY. The word 'Bora' stands for this.
To mark the 10th anniversary of BTS's debut, on the 17th, 'BTS 10th Anniversary FESTA (Anniversary Festa) @ Yeouido' was held at the Hangang Park area in Yeouido, Seoul. In this area, everything from the information boards to the exhibits, experience booths, live displays and army lounges are dyed purple. Even the sky is purple with fireworks decorating the highlights.
It was the fans who made the purple Festa more meaningful. Many fans who visited the site wore or brought a variety of purple items, from Amibong to t-shirts, pants, skirts, dresses, hats and handkerchiefs. It is never a coincidence. I asked about a dozen people, 'Have you chosen a special purple item for the festival?'
SOURCE: BIGHIT MUSIC
Hiroe, a Japanese woman in her thirties from Osaka, wears a light purple dress. She said, "I came to Seoul on vacation. The reason I chose Seoul as a vacation destination was to go to BTS Festa. I specially bought this dress to wear when I went to Festa. Purple has a special meaning. , and this alone brought me closer to BTS. "I feel connected,"
The fact that Bora has a special meaning for BTS and ARMY is done naturally without anyone knowing it, and has a long history, so it's even more precious.
It was the fanclub's 3rd fan meeting in 2016. Fans held an event by placing purple envelopes on the lightstick, and V, who saw this, said, "Purple is a color. last in Peach No Cho Panambo. Purple means trust each other and love each other for a long time. I just made it" and said, "Bora Hae" said. This is the moment when Bora becomes the word that unites BTS and ARMY more.
Since then, wherever BTS performed in the world, it was purple, and wherever BTS-related events were held, it was filled with purple. In particular, during last year's concert in Las Vegas, USA, the whole city was filled with purple billboards for 'BORAHAEGAS' and 'Bora Hae', and fans enjoyed the festival while holding cards with write 'Bora Hae' on it.
Before the 10th Anniversary Festa held in Yeouido, on the eve of the festival, purple lights were held in various places in Seoul, such as Jamsil Lotte World Tower, Namsan Seoul Tower, Dongdaemun Digital Plaza, Banpo Bridge, World Cup Bridge, Seoul City Hall, Some Sebitseom, and more, but here's why it might be the most special signal for BTS and ARMY without being verbose.
SOURCE: BIGHIT MUSIC
'Borahae' is close to the meaning 'I love you', but it also connotes the meaning of trust and belief. ARMYs, who are connected to BTS in this way, are leading a mature fan culture. For example, Jin and J-Hope asked fans not to come because they were worried that the field situation would become crowded before they enlisted at the training center, but ARMY kept this promise and Most police and reporters were present at the scene.
Right at the Yeouido area, where the 10th anniversary Festa was held, ARMY showed a mature image. It is normal to have to wait for hundreds of people at each stall, but the fans still stand in line, maintain order and follow the instructions of the staff. Especially, after the event that day, the area was so clean that it was hard to find any pieces of trash scattered on the floor.
Festa includes 'BTS History Wall', 'Run Bangtan Stage Costume Exhibition', 'FESTA 10th Anniversary Sculpture', 'BTS Family Photo Exhibition' complete with photo booth, event area interactive 'Bring the Song: My BTS Playlist', 'Tattoo' Some booths have been prepared, such as 'sticker experience booth', 'BTS live screen' where you can watch along each other on the big screen and 'dance challenge'.
Even with a lot of manpower already deployed at this venue, considering the provisional number of around 400,000 fans, it was surprising to witness such an orderly and orderly festival. It was a moment where we could once again feel 'ARMY's dignity'.
The relationship between BTS and ARMY built over the past 10 years is even stronger. Member RM (RM) introduced various stories about ARMY when performing '5:00 pm, I am Kim Nam-Jun' at the Army Lounge from 5 pm on the 17th.
SOURCE: BIGHIT MUSIC
A fan who listened to BTS's 'In the Mood for Love' album series during a difficult time living in Seoul from the provinces, eased her inner pain, took off her fake smile mask and realized that he had liked BTS since he was a student, and now fans and others say they have become full-fledged members of the society that joined BTS to celebrate their 10th anniversary and make them emotional.
RM said, "Time flies, everything has changed and I've changed a lot too. I never imagined that I would meet you guys on the 10th anniversary." Everything will not change. Thank you to all ARMYs. Then he shouted, "Let's live well again. Let's fight for our presence in the world."
BTS' 10th Anniversary Festival culminated when fireworks shaped like '10' exploded at the 'BTS 10th Anniversary Fireworks Exhibition', lasting for 30 minutes from 8:30pm. Member Jungkook greeted fans with a recorded narration, saying, "Thank you for making us, who have nothing, shine like fireworks lighting up the night in such a wonderful way. wonderful."
According to the organizers' statistics, about 350,000 people gathered at Hangang Park in Yeouido and 50,000 people in neighboring areas, a total of 400,000 people visited the area. Among them, up to 120,000 foreigners. Not only Yeouido, the hearts of ARMY and BTS all over the world are also dyed purple. In addition, this is the time when Chapter 2 of BTS and ARMY becomes more brilliant.
Previous Article
