Go Ik Jo ‘Show Me the Money’ was hired as PD Executive Director.
Many PDs including Park Sang Hyun and Kim Na Yeon will participate
Source: SM
[The Fact | Reporter Jeong Byeong Geun] SM Entertainment (hereinafter referred to as SM) is increasing efforts to increase broadcast content production.
SM announced on the 22nd that they have established 'Studio White' (CEO Go Ik Jo), which specializes in producing broadcast content, as an in-house independent company (CIC). To achieve this goal, a large number of PDs have experience producing audition shows, including PD Go Ik Jo, PD Park Sang Hyun, and PD Kim Na Yeon.
Producer Go Ik Jo directed Mnet's 'Show Me the Money Season 2, 3, 5 and 6' and led the golden age of 'Show Me the Money', while also planning and PDing the seasons spinoff of 'Unpretty Rapstar' and 'High School Rapper', leading to an expanded domestic hip-hop fan community. And he was given the responsibility of being the CEO of Studio White.
Producer Park Sang Hyun directed MBC's 'My Teenage Girl' series and participated in many audition shows such as Mnet's 'Produce 101' and 'High School Rapper'. and PD Kim Na Yeon also directed Mnet's 'Street Dance Girls Fighter', 'Street Man Fighter' and 'Produce 48'.
In addition to the three main PDs, Studio White also has the participation of other talented PDs, including PDs Won Hyun Jeong and Hwang Kyeong Hee from production company A9, along with PDs Ha Jeong Won, Kim Yeon Woo and Lee So Hee from Mnet. They plan to come up with a lot of fresh and realistic content.
In the future, Studio White plans to produce audition shows in various fields, including idol auditions, hip-hop, and EDM (electronic music). We plan to introduce a variety of content, including not only audition shows but also new forms of OTT entertainment.
Go Ik Jo, CEO of Studio White, said, "In the future, we will create an audition program that is more realistic, and reflects reality more deeply. To achieve this goal , we plan to focus on the roles of each audition participant and will focus on developing new formats to bring unique joy and emotions to viewers." “We will do our best to provide that,”
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