Super Junior 20th Anniversary Pop-up Store, 12,000 Fans Enthralled


The pop-up store commemorating the 20th anniversary of the group Super Junior's debut was held successfully. The Super Junior 20th Anniversary Pop-up Store "Grand Opening! Suju Market" took place from August 15 to 31 at the Iron Building, 121 Wangsimni-ro, Seongdong-gu, Seoul. Approximately 12,000 people visited during this period.

This pop-up store was designed with a "supermarket" theme and featured sections dedicated to each member. The spaces reflected each member's personality, including CS (Leeteuk), Health & Beauty (Heechul), Dairy Products (Yesung), Butcher (Shindong), Food & Grocery (Eunhyuk), Bakery (Donghae), Manager (Siwon), Toy (Ryeowook), and Produce (Kyuhyun). In particular, fans' immersion was enhanced by visuals of the members transformed into employees displayed throughout the venue.

On the opening day of the pop-up store, fans of various nationalities formed long lines, waiting about 2 to 3 hours in advance. The queue stretched approximately 50 meters, and fans immediately took shopping baskets to participate in role-playing upon entry. They enjoyed taking photos at the photo zones and challenging stamp missions. At the message wall, fans were also seen leaving supportive messages for Super Junior.

Inside the venue, including the MD zone, fans enjoyed various experiences such as capsule toy vending, four-cut photo booths, and name sticker making. These activities were very popular among fans, and after completing all the experiences, scenes of fans sharing their heartfelt impressions in front of the exit were observed.

Meanwhile, Super Junior has embarked on their 20th anniversary tour "Super Show 10." They are scheduled to hold their next performance at the AsiaWorld Arena in Hong Kong on September 5 and 6. Through this tour, Super Junior plans to continue communicating with fans and carry on various activities commemorating their 20 years of history.


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