The group ZEROBASEONE established themselves as a K-pop icon by setting multiple new records upon their comeback. ZEROBASEONE concluded their activities for their first full-length album NEVER SAY NEVER on the 14th with SBS's Inkigayo. With their title track ICONIK, they achieved a grand slam by winning first place for six consecutive days on major domestic music shows including The Show, Show! Champion, M Countdown, Music Bank, Show! Music Core, and Inkigayo. This marked the first time ZEROBASEONE achieved six music show wins since their debut.

ZEROBASEONE's success was anticipated. Their first full-length album NEVER SAY NEVER sold over 1.51 million copies within a week of release. This made ZEROBASEONE the first K-pop group to become a "million seller" for six consecutive albums starting from their debut album.

ZEROBASEONE is also enjoying phenomenal popularity in Japan. On September 15, they ranked second on both the weekly album ranking and the weekly combined album ranking of the Oricon chart. They also held the number one spot on the Line Music daily album TOP100 from September 2 to 8. This demonstrates ZEROBASEONE's overwhelming popularity.

In China, ZEROBASEONE received a strong response as well. They earned Gold Badge certification on QQ Music for NEVER SAY NEVER and ranked first on the daily digital sales chart immediately after release. This proves their powerful fandom in the local market.

ZEROBASEONE also made their presence felt in the Americas and Europe. They ranked fourth on the Worldwide iTunes album chart, fifth on the US iTunes Top K-pop album chart, and seventh on the European iTunes album chart. Additionally, they topped the iTunes Top Album charts in Sweden, the Czech Republic, Qatar, Russia, and Vietnam, and ranked 34th on the Worldwide Apple Music album chart.

Their performance on domestic and international digital charts is also noteworthy. All tracks from the album entered Melon HOT100, with six tracks included in the TOP100. In particular, ICONIK secured spots on Japan's Line Music real-time TOP100 and China's QQ Music Top Trend Song chart.

The music video for ICONIK has surpassed 51 million views. Through this comeback, ZEROBASEONE set unprecedented new records and once again proved the presence of ICONIK.

With NEVER SAY NEVER, ZEROBASEONE condensed the narrative of the past two years through the "Youth Trilogy" and "Paradise Duology," completing the synergy of TEAM ZB1. They delivered a powerful message of encouragement that "impossible is nothing (NEVER SAY NEVER)" to those who dream of something special even in ordinary reality and do not give up.

With overwhelming support from domestic and international fandoms, ZEROBASEONE drew another endless upward growth curve with NEVER SAY NEVER, raising expectations for their future activities. ZEROBASEONE's growth is becoming a significant milestone in the K-pop market.