EXO is holding a pop-up store to celebrate the release of their 8th full-length album. The EXO pop-up store "REVERXE THE WORLD" will be held for eight days from January 20 to 27 at The Hyundai Seoul B1 Event Plaza in Yeongdeungpo-gu, Seoul. This pop-up store is expected to provide a new experience for fans who have long awaited EXO's comeback.

This pop-up store is planned in line with the album concept based on EXO's universe. Fans will experience various spaces where they can visually experience each member's superpowers. In particular, it features immersive space storytelling where visitors wander through a maze and encounter a cube. This setup is expected to offer fans a special enjoyment.

The pop-up store will exhibit various versions of the album and some props from the music video of the title track "Crown." Additionally, there will be an experience space where visitors can create custom photocards and stickers. A special MD space will also be operated, attracting great interest from fans.

Admission is available through online advance reservations and on-site visit reservations. The first session each day is exclusively for EXO-L (the official fan club). Detailed information about the pop-up store will be announced through EXO's official SNS accounts and the pop-up store's SNS accounts.

EXO's 8th full-length album "REVERXE" will be released on January 19. The album contains a total of nine tracks, including the title track "Crown." EXO plans to strengthen communication with fans through this album.