Park Bo-gum has started the business of 'Bogummagical.' The tvN variety show 'Bogummagical' features Park Bo-gum, who holds a national barber license, along with his friends Lee Sang-yi and Kwak Dong-yeon, as they run a special barbershop in a rural village. The program began its first broadcast on February 6 with a scene of Park Bo-gum welcoming his first customer.

Park Bo-gum diligently moved the scissors for his first customer. However, worried about the long wait time for the second customer, he sustained a small cut on his hand. Concerned that the customer might feel uneasy, Park Bo-gum hid the wound and focused on the grooming. During this process, he received continuous support and encouragement from those around him. Lee Sang-yi and Kwak Dong-yeon helped Park Bo-gum by providing first aid.

The second customer gave advice based on life experience, encouraging Park Bo-gum. Park Bo-gum successfully completed his first treatment and received sincere compliments and thanks from the customer. 'Bogummagical' quickly gained word of mouth, leading to a steady flow of customers.

Park Bo-gum charmed customers with friendly conversations, winning their hearts with his sociability and wit. He paid close attention to ensure waiting customers did not get bored. The grooming service was 100% customized for each customer and loved by all.

On the first day of business, Park Bo-gum continued to contemplate the shop's operation even during brief breaks after a busy rush hour. He hurriedly finished his meal for efficient management, fully immersing himself in business mode. He also enjoyed a fun time playing mini-games with surprise visits from little customers.

Park Bo-gum ended the first day of business by connecting with a variety of customers, from little ones wanting girl group styling to the eldest customer who never stopped chatting. With such delicacy, cheerfulness, and skill, he proved his qualifications as the director of 'Bogummagical.' Attention is focused on what stories Park Bo-gum will create with the residents of Muju-gun.

'Bogummagical' airs every Friday at 8:35 PM on tvN.