Jang Min-ho participates as a promotional ambassador for the Small Business Companion Campaign... urgent support for businesses facing closure risks

Trot singer Jang Min-ho has been appointed as the ambassador for the '3rd Small Business Companion Campaign' to support small business owners. According to Ilgan Sports, Jang Min-ho will participate in the nationwide campaign to support small business owners for one year starting this month.

This campaign was planned with the purpose of resolving the prolonged instability in the small business sector and promoting coexistence. According to recent 'local government administrative permit data,' closures are expected to continue, especially in the food service industry, through 2026, and the structural crisis in the nationwide restaurant market is deepening. As the cycle of short-term closures and new startups becomes entrenched, instability in the industry is expanding, and voices from the field say that survival itself is difficult.

The campaign aims to spread emotional solidarity by delivering encouraging messages such as "Stay strong!", "Delicious!", and "Thank you!" to small business owners and workers through nationwide SNS support activities. At the same time, Studiem Corporation will provide marketing support to increase actual sales by utilizing its location-based local promotion solution. They will also conduct promotions such as providing support photos for the 'Small Business Companion Campaign with Jang Min-ho' by reviewing sales and opening conditions of the target industries.

Hansangho, CEO of Studiem Corporation, said, "We will continue to participate with a focus on the win-win synergy between companies and consumers." Additionally, the creator platform Creatoring plans to carry out various activities including supporting the global growth of small and medium-sized businesses, global influencer matching promotions, K-brand video contests, and brand award planning. Song Jangheon, CEO of Creatoring, said, "I am personally feeling the closures of small businesses around me," and added, "I hope this campaign will provide practical help to small business owners."

The '3rd Small Business Companion Campaign with Jang Min-ho' is hosted by Ilgan Sports, organized by Creatoring and Studiem Corporation, and will run for one year from May to April 2027.