Kyndof, a K-fashion tech startup that produced the outfit worn by Jennie at her solo concert at Tokyo Dome, is gaining attention. The outfit sold out completely within 72 hours after the performance.

Kyndof introduced an AI-based design system that reduced communication time from 20 hours to 4 hours, internalized a night sewing pool and weekend-operated factory lines, and established a supply chain capable of delivery within one week. They also solved demand connection issues through credit exposure and social media viral structure design. The transaction amount generated from one viral project by Kyndof reached 186 million KRW, with 1,816 sales.

The business structure consists of a high-end stage costume production brand, 2000Atelier (B2B), and a retail fashion brand, 2000Archives (B2C). Demand, fit, and product data accumulated from retail operations are fed back into manufacturing and sampling enhancement, creating a structure where both businesses grow together by exchanging data and references. They have collaborative relationships with major agencies such as SM, YG, and HYBE, and have also worked with Black Pink, aespa, LE SSERAFIM, and IVE. In February 2026, they ranked first in the entire Musinsa denim category.

According to the venture capital (VC) industry, Bluepoint Partners invested a total of 2.6 billion KRW in Kyndof's seed round alongside multiple VCs. They secured an additional 1.2 billion KRW through the 2025 TIPS Global Track, bringing total funding to 3.8 billion KRW.

Kyndof grew more than twice annually, from 800 million KRW in revenue in 2023 to 1.9 billion KRW in 2024, and over 3.7 billion KRW in 2025. Operating profit margin has been around 18%, maintaining profitability since the first year of establishment. The 7-person team recorded annual sales exceeding 500 million KRW per person, and the Archives division grew sixfold in January–February 2026 compared to the same period the previous year.

Kyndof founder and CEO Sunbin Kim is a statistics major with experience at quant hedge funds such as Millennium Partners and Two Sigma, as well as IT startup founding experience. CEO Kim stated that the company aims to be the "Renaissance Technologies of fashion."

Senior analyst Go-eun Ryu of Bluepoint Partners said, "Kyndof has built a unique model that converts the global cultural asset of K-pop into revenue," adding, "By integrating a data-driven operating system with AI, they will lead structural innovation in the fashion industry."

Kyndof's long-term goal is to become a comprehensive brand house representing K-style. While Zara is based in Spain and Uniqlo in Japan, there is no global lifestyle brand representing Korea yet. Kyndof aims to be a Korean version of LVMH, starting from fashion and expanding into beauty and lifestyle. The Instagram Kfashion hashtag increased twentyfold from 1.2 million in 2020 to 24 million in 2024.