BTS Jimin ranked first in the boy group individual brand reputation in May 2026.

The Korea Corporate Reputation Research Institute analyzed 73,323,673 pieces of brand big data from 755 boy group individuals from April 16 to May 16, 2026, to calculate the brand reputation index. This analysis reflected participation index, media index, communication index, and community index. The brand reputation index is based on the impact of consumers’ online habits on brand consumption and includes positive and negative evaluations, media interest, consumer interest and communication volume, brand value evaluation, qualitative evaluation, and recommendation indicators.

The number one in the May brand reputation was BTS Jimin, who recorded a participation index of 235,140, media index of 532,488, communication index of 2,688,731, and community index of 2,991,057, totaling a brand reputation index of 6,447,417. This is a 44.63% decrease compared to the brand reputation index of 11,644,101 in April. Second place was Wanna One’s Park Jihoon with a brand reputation index of 5,510,360, and third place was BTS Jungkook with 5,494,822. Fourth place was BTS Jin with 3,782,172, and fifth place was BTS V with 3,673,361.

The top 30 in brand reputation included BTS Jimin, Wanna One’s Park Jihoon, BTS Jungkook, BTS Jin, BTS V, Big Bang’s G-Dragon, BTS RM, TVXQ’s Yunho, BTS J-Hope, BTS Suga, Wanna One’s Kim Jaehwan, Wanna One’s Hwang Minhyun, EXO’s Baekhyun, Cortis Gunho, Super Junior Heechul, Wanna One’s Lai Kuanlin, Highlight’s Yoon Doojoon, Wanna One’s Ong Seongwu, Wanna One’s Bae Jinyoung, Super Junior Siwon, WINNER’s Lee Seunghoon, SHINee’s Minho, Super Junior Kyuhyun, RIIZE Wonbin, TWS Dohun, Cortis Sunghyun, SHINee’s Key, Big Bang’s Daesung, Wanna One’s Yoon Jisung, and EXO’s Kai.

Koo Changhwan, director of the Korea Corporate Reputation Research Institute, stated, ″In the analysis of boy group individual brand reputation big data for May 2026, BTS Jimin’s brand ranked first. When analyzing the boy group individual brand category, compared to 115,591,013 pieces of brand big data in April, it decreased by 35.87%. Detailed analysis shows brand consumption fell by 54.19%, brand issues by 55.81%, brand communication by 23.45%, and brand diffusion by 26.98%.″

Director Koo also explained, ″The BTS Jimin brand, which ranked first in the boy group individual brand reputation in May 2026, showed high scores in link analysis for ’perfect, enthusiastic, breakthrough,’ and in keyword analysis for ’ARMY, world tour, Mexico.’ The positive-to-negative ratio analysis showed a positive rate of 92.97%.″

The top 100 in the May boy group individual brand reputation included BTS Jimin, Wanna One’s Park Jihoon, BTS Jungkook, BTS Jin, BTS V, Big Bang’s G-Dragon, BTS RM, TVXQ’s Yunho, BTS J-Hope, BTS Suga, Wanna One’s Kim Jaehwan, Wanna One’s Hwang Minhyun, EXO’s Baekhyun, Cortis Gunho, Super Junior Heechul, Wanna One’s Lai Kuanlin, Highlight’s Yoon Doojoon, Wanna One’s Ong Seongwu, Wanna One’s Bae Jinyoung, Super Junior Siwon, WINNER’s Lee Seunghoon, SHINee’s Minho, Super Junior Kyuhyun, RIIZE Wonbin, TWS Dohun, Cortis Sunghyun, SHINee’s Key, Big Bang’s Daesung, Wanna One’s Yoon Jisung, EXO’s Kai, Wanna One’s Kang Daniel, Big Bang’s Taeyang, GOT7’s Jinyoung, Highlight’s Yang Yoseop, Shinhwa’s Lee Minwoo, Wanna One’s Ha Sungwoon, NCT’s Haechan, Seventeen Mingyu, Enhypen Sunghoon, EXO’s Suho, TVXQ’s Choi Changmin, Wanna One’s Lee Daehwi, NCT’s Sion, NCT’s Jaehyun, TWS Shinyu, SHINee’s Taemin, Seventeen Hoshi, RIIZE Sohee, Cortis Juhun, The Boyz’s Hyunjae, EXO’s D.O., NCT’s Riku, WINNER’s Kim Jinwoo, Highlight’s Lee Gikwang, Seventeen Wonwoo, Tomorrow X Together (TXT) Soobin, NCT’s Yushi, Tomorrow X Together (TXT) Yeonjun, EXO’s Sehun, Seventeen Seungkwan, NCT’s Ryo, Infinite’s L, NCT’s Doyoung, Seventeen Jeonghan, RIIZE Seongchan, WINNER’s Kang Seungyoon, Seventeen Dokyeom, SHINee’s Onew, Wanna One’s Park Woojin, Super Junior Eunhyuk, Enhypen Heeseung, B1A4’s Sandeul, Seventeen Woozi, Seventeen Jun, Seventeen S.Coups, Enhypen Sunwoo, NCT’s Jaehy, Shinhwa’s Eric, Tomorrow X Together (TXT) Beomgyu, Enhypen Jungwon, Enhypen Jay, Stray Kids Hyunjin, TWS Jihoon, Seventeen Joshua, AB6IX’s Lee Daehwi, Shinhwa’s Shin Hyesung, NCT’s Sakuya, VIXX’s Leo, Super Junior Donghae, NCT’s Taeyong, ATEEZ San, Cortis James, VIXX’s Ken, Super Junior Sungmin, 2PM’s Chansung, Tomorrow X Together (TXT) Taehyun, Stray Kids Felix, 2PM’s Junho, TWS Youngjae, and Tomorrow X Together (TXT) Hueningkai.