The official character MINITEEN of Seventeen is operating an ice cream shop-themed pop-up store in Seongsu-dong, Seoul.

Pledis Entertainment announced on the 17th that MINITEEN’s third pop-up store, ″Ice Cream with MINITEEN,″ will be held for 11 days from the 23rd to June 2nd. This pop-up store is themed around MINITEEN running an ice cream shop in daily life, with an ice cream truck and MINITEEN characters dressed as staff welcoming visitors at the outdoor entrance. Inside, a large photo zone and lounge are set up to create a summer resort atmosphere.

At the pop-up store, a collaboration with the F&B brand Soft Bar offers custom ice cream topped with MINITEEN cookies, and at the Photoism booth, visitors can take four-cut photos with the characters. On the second floor, the merch shop sells various goods such as ice cream cone-designed keyrings, magnets, ice cream truck-shaped cooler bags, and acrylic stands. Offline merchandise will also be available for purchase later on Weverse Shop.

The animation series released on the official Seventeen YouTube channel, depicting MINITEEN’s daily life running an ice cream truck, heightened anticipation for the pop-up store.

MINITEEN is a character created with direct participation from Seventeen members, reflecting each member’s personality. The first pop-up store last June recorded over 280,000 visitors across 24 cities worldwide.