EXO Kai reveals behind-the-scenes of Lacoste commercial... "Soft charm" captivates attention


EXO member Kai recently shared an update through behind-the-scenes photos from an advertising shoot. In the released photos, Kai wore a comfortable casual style with a green short-sleeve T-shirt and jeans, sitting on stairs in a dimly lit space, naturally showcasing various poses and his unique soft charm. Especially captivating were his diverse expressions, from slightly covering his face with one hand while staring straight ahead to resting his chin on his hand as if deep in thought.
This shoot was an advertising project in collaboration with Lacoste, and Kai posted the photos on social media with hashtags ″#advertisement #lacoste #lacoste #thebeginningofallpolo,″ indicating his participation in promoting the new product. Wearing green clothing reminiscent of Lacoste’s iconic crocodile logo, he perfectly expressed the brand identity and created a natural harmony.
Kai is noted for his sophisticated style and tall visuals, making him a standout brand model. In addition to his activities with EXO, he continues to actively engage as a model and fashion ambassador in various advertisements. Through this Lacoste commercial, he is expected to present a fresh image to the public once again.
Meanwhile, on the 15th, Kai was spotted departing for Bangkok with EXO member D.O. for overseas schedules, signaling an acceleration of his global activities. Known for his stable vocal skills and stage manners, he continues to receive steady love from fans, and his future endeavors in various fields are highly anticipated.