Stray Kids member Felix is actively continuing his activities by collaborating with the chicken brand BBQ to introduce a new menu item called ’Philcrunch.’

Genesis BBQ Group announced on the 7th that the new menu item ’Philcrunch,’ created in collaboration with Felix, has been launched simultaneously in the Korean and U.S. markets. ’Philcrunch’ maximizes sweetness and umami flavor using caramelized onion sauce, and adds a crispy texture with roasted glutinous brown rice flakes and breadcrumb toppings, expected to captivate consumers’ taste buds. The new menu will be gradually expanded to global markets.

Felix also participated in the advertising campaign for the new product launch, revealing photos from the shoot where he is holding chicken. He showcased his unique sophisticated charm by looking directly at the camera in a clean style, pairing a white blazer with black pants. Through this appearance, he conveyed a friendly yet stylish image to fans and consumers.

BBQ stated, ″We will enhance the brand’s global recognition through collaboration with Felix and strengthen communication with fandoms worldwide,″ adding, ″We will present various promotions linked to this campaign to generate positive responses.″

Meanwhile, Stray Kids, the group Felix belongs to, is preparing to meet fans both domestically and internationally by starting their new world tour ’RUN IT’ at the KSPO Dome in Seoul from the end of July. Felix is gaining attention with diverse activities alongside preparations for this tour.