The new commercial and key visual featuring RIMA, a member of the group NiziU, for the hair care brand 'Essential' have been unveiled.

On the 9th, NiziU's official Twitter (X) channel posted a photo along with the caption: "New CM & new key visual for 'Essential' starring RIMA are now out! Be sure to check out the second edition of the Essential commercial series for that incredibly smooth and shiny hair."

In the released image, RIMA is enjoying a refreshing summer vibe in a convertible with her fellow NiziU members. Posing against a bright blue sky in a vibrant yellow car, the members exude cool and lively energy, accessorized with sunglasses and beach balls.

In particular, her long, sleek hair gently blowing in the wind and her dazzling smile perfectly captured the brand's core identity of "incredibly smooth and shiny hair," captivating the audience. Her refreshing and bright look beautifully embodies the essence of summer.

Upon hearing the news, fans responded enthusiastically, commenting, "It's shining just like RIMA's hair," "It perfectly matches the summer vibe," and "I'm looking forward to the new commercial video so much."

Meanwhile, RIMA's group NiziU continues to receive immense love globally, showcasing their unique concepts and performances. Through this latest 'Essential' campaign, they have once again proven their status as a top-tier group.