Influencer Ahn Yoo-jung announced the launch of her brand ’AFT,’ conveying her values and philosophy through the brand’s debut.

On the 10th, Ahn Yoo-jung shared a heartfelt post on her SNS explaining the background of the brand launch. She introduced the brand ’AFT,’ saying, ″For the first time, I want to bring out to the world a feeling that has quietly built up inside me for a long time, not under my name but as something else.″ She continued, ″After running tirelessly throughout my twenties, I wanted to invest the precious money earned through my passion and sweat into values and directions that I truly believe in.″

Ahn Yoo-jung described AFT not simply as a brand that makes pretty products but as a brand that contains her heart, thoughts, tastes, and standards. She said, ″I prefer things that stay by your side for a long time rather than things that are easily consumed and disappear, beauty that doesn’t get tiresome quickly rather than flashy appearances, and things that leave a subtle presence even if they don’t stand out greatly.″ She added that these tastes and values were naturally reflected in the brand.

Additionally, based on her personal experience with sensitivity to cosmetic allergies, she wanted to infuse the desire that none of AFT’s products conform to everyone. ″A brand that anyone can naturally be with in their daily life, without worrying about skin type or the passage of time. That is the AFT I wanted to create,″ she said.

Ahn Yoo-jung also expressed her hope that the brand would be one people return to over time, a brand that stays long in daily life and memories rather than ending with a single purchase. She stated, ″It may not be a perfect brand yet, but I am more confident than anyone in its sincerity.″

Meanwhile, Ahn Yoo-jung gained recognition by appearing on TVING’s ’Love Catcher in Bali’ in 2022 and won the final victory on ’Love Catcher 4.’ Since 2024, she has been publicly dating broadcaster Yoo Byung-jae, who showed his support by liking the post announcing Ahn Yoo-jung’s brand launch.