Enhypen (Jungwon, Jay, Jake, Sunghoon, Sunwoo, Niki) released the music video for the title track ″Bloody Paradise″ from their 8th mini album THE SIN : BLISS on the 22nd. This music video focused on visually expressing the ironic emotions derived from the paradoxical title, capturing the members maintaining a composed gaze among prisoners scattering in confusion or enjoying a sense of liberation after rebellion as they run toward freedom.

Filmed in Peru, the video features various locations such as an outdoor space with an open sea view and a market that conveys the local atmosphere, emphasizing the exotic mood of the song with vibrant colors and vintage mise-en-scène. The performance, which embodied rough and wild energy in sync with the primal rhythms characteristic of Brazilian funk, was also a major highlight.

Enhypen showcased a new charm by revealing a wilder and more unrestrained ″raw energy,″ breaking away from the previously shown ″refined darkness.″ On the 22nd, they are scheduled to perform the title track ″Bloody Paradise″ on MBC’s Show! Music Core.

Meanwhile, Enhypen released their 8th mini album THE SIN : BLISS on the 21st and officially began their promotions. This album has attracted attention as it marks their first comeback as a six-member group after member Heeseung declared independence from Enhypen and transitioned to a solo artist.

Additionally, the music video for the title track ″No Doubt″ from Enhypen’s 6th mini album DESIRE : UNLEASH surpassed 100 million views on YouTube on the 20th, becoming the team’s fourth music video to reach 100 million views, following ″Bite Me,″ ″Drunk-Dazed,″ and ″FEVER.″