The music video for the title track ″I AM″ from the group IVE’s first full-length album has surpassed 400 million views on YouTube.

″I AM″ is the title track of IVE’s first full-length album since their debut, and it has received great love for its unique concept and captivating performance. This view count record is the result of the passionate support and consistent interest from the global fandom ″DIVE.″ IVE expressed their gratitude through their official SNS, saying, ″I AM has reached 400 million views. DIVE, we feel your love every moment.″

Recently, IVE officially announced the start of their second world tour, ″IVE WORLD TOUR ’SHOW WHAT I AM’,″ which will take place on October 31 at the KSPO Gymnasium in Seoul, signaling active activities on the global stage. Following the success of their first world tour, an encore performance has been added, raising expectations for this tour even higher.

IVE completed a sophisticated and charismatic visual by revealing concept photos featuring the members dressed in chic black suits under lighting against a dark background. All members gaze directly ahead, presenting a more mature and intense image.

In this way, IVE is solidifying their position as a leading K-pop girl group by actively communicating with fans through diverse activities such as their world tour alongside their musical achievements. Greater attention is being focused on their upcoming performances.