Actor Seo Kang-joon’s participation in Montblanc’s 100th anniversary leather goods campaign held in New York has been revealed, drawing attention.

Seo Kang-joon posed inside a local store in a calm yet sophisticated look, pairing a beige suit with a blue sweater. It was impressive to see him smiling while looking straight ahead, carrying a luxurious bag on one shoulder in a space decorated with red curtains and various bags on display. Additionally, a serious image was also revealed, showing him sitting at a desk holding a pen and focusing on paper, wearing a gray t-shirt with a beige jacket against an office environment background, adding to his professional charm.

With this Montblanc campaign, Seo Kang-joon is participating in a meaningful occasion commemorating the brand’s long-standing history of leather products, conveying Montblanc’s value and dignity as a global lifestyle brand. He has consistently attracted attention as a fashion icon, and this event has also been praised for harmonizing well with his refined style and luxurious image.

Meanwhile, Seo Kang-joon is meeting viewers through KBS2’s new Saturday-Sunday miniseries, You, Not Me. He is receiving favorable reviews for delivering realistic and profound acting alongside actress Ahn Eun-jin. Through recent press conferences and various interviews, he has showcased a natural and sincere charm, raising the expectations of many fans.