Coex Anseong Namyangju Daejeon ranked fifth.

Source: Provided by Megabox

[The Fact ㅣ Reporter Lee Han-Lim ] Megabox opens Dolby theater at Daegu Shinsegae store.

This is the first place in the Yeongnam area and fifth in Korea. Megabox announced on the 24th that they will open the Dolby cinema at the Megabox Daegu Shinsegae store in Dong-gu, Daegu on the 30th.

Previously, Megabox opened new Dolby Cinema branches in Gyeonggi (Anseong, Namyangju) and Chungcheong (Daejeon), starting with the Megabox COEX store in July 2020, continuously providing domestic visitors with access to the expanded PLF (Premium Large Format) theaters.

In response, Dolby Cinema plans to contribute to the revitalization of the local economy and culture through the opening of the Daegu and Gyeongbuk areas and promoting the expansion of high-end cinema culture across the country.

Dolby Cinema combines 'Dolby Vision®' creates a screen that comes to life through billions of color palettes, and 'Dolby Atmos®' delivers sound that surrounds the audience from all directions. More than 270 branches are operating in 14 countries around the world. In South Korea, it can only be found at Megabox and is mentioned as a target for comparison with CGV's IMAX and Lotte Cinema's Superplex.

Megabox Marketing Team Manager Jeong Tae-min said, "With the first 10 million viewers after Corona and upcoming blockbusters, along with the opening of the Dolby cinema at the Daegu Shinsegae store, customers in Daegu and Gyeongsangbuk-do can also enjoy the perfect Dolby Cinema movies. I'm glad to be able to experience it. We will continue to work hard to expand the theater so that more people can totaly experience Dolby. Cinema".

Image, Head of Dolby Cinema Sales said, “Dolby Cinema is constantly evolving and asserting itself as the typical PLF cinema despite the corona crisis. In particular, along with the growing demand for a high-quality movie viewing experience, Dolby Cinema has maintained a higher seating rate compared to theaters in general since its launch in Korea. “The first opening in Daegu and Gyeongbuk is significant because it ushered in the era of Dolby Cinema nationwide. Going forward, we will continue to provide entertainment experiences to domestic audiences with our unrivaled audio and video technology and distribute them nationally. We will try our best to expand it. "

On the other hand, Megabox plans to pre-sell the 'Dolby Pass', which includes 5 tickets to the Daegu Shinsegae store and random merchandise, on the anniversary of the opening of the Dolby Cinema at the Daegu Shinsegae Store. On the 30th opening day, a Dolby Cinema "Happiness with 10,000 won" event will be held for visitors and an event will be held in which a welcome set including Dolby Goods will be given away. for the first fee-paying visitors.

In addition, various promotions such as watching Dolby Cinema audience certification events are conducted through Megabox's official SNS. Movie pre-orders for Dolby Cinema at Megabox Daegu Shinsegae will be available from 12 pm on the 24th.