No. 1 artist Hirate Yurina holds NAECO's hand and looks forward to global activity

Source: Hybe

[The Fact/Reporter Jung Byung Geun] On May 21, it established a new label called NAECO as a subsidiary of Hybe Japan, and recruited popular actor Hirate Yurina as the first artist.

NAECO is the reverse spelled name for 'OCEAN', geared towards a global company for artists who are unhappy with a place and pursue challenges. After merging with global media company Ithaca Holdings last April, Hybe, focused on the headquarters structure, is responsible for planning, training and managing artists, and broadly supports artists entering the global market through Nako, has a highly complete content production feature.

Born and raised in Miyakijaka46, Nako is a central member of the musical group Keyakizaka46, and Japanese number one artist Hirate Yurina, who has shown her acting abilities through many dramas and movies. Yurina Hirate's first protagonist in the feature film Hibiki, who is active in the acting field, showed her obvious presence when she received the best new actress award at the 42nd Japan Academy Awards in 2019 and the 28th Japan Film Critics Awards.

Yurina Hirate said, "We have decided to partner with Hyve's new label, Nako. He shared his feelings: "I will both discuss with diverse creators and strive to bring better works to the audience."

Hybrid Japan CEO Han Hyun Rok said, "After the successful debut of Hybe Labels Japan's first Japanese group, we formed Nako to turn talented Japanese artists into global artists. The 'unlimited expansion' strategy that Hybe promised is being concretized."

Hirate Yurina is expected to open the official Weverse community - the global fandom life platform in the first half of 2023 to interact widely with fans.