Lee Know, a member of the group Stray Kids, has showcased his unrivaled aura as a Global Brand Ambassador for the Italian luxury brand GUCCI.

On the 1st, a short video was posted on GUCCI JAPAN's official Twitter (X) account along with the caption: "Global Brand Ambassador #LeeKnow visits GUCCI Roppongi. Spotting him enjoying the latest items in the store filled with the mood of 'Generation Gucci.'"

In the released video, Lee Know showcased a sophisticated styling, wearing a black jacket highlighted by GUCCI's signature Web Stripe details. His deep, mesmerizing gaze staring into the camera combined with his even sharper visuals drew immense admiration. In another shot set against the store interior, he proved his status as a global fashion icon with his perfect proportions and commanding presence that didn't pale even next to mannequins.

It was reported that during this visit to the Roppongi store, Lee Know reinterpreted "Generation Gucci"—the new generation's mood proposed by the brand—with his own trendy and emotional charm, earning high praise from local industry insiders.

Global fans who saw the clip showed enthusiastic responses, leaving comments such as "Lee Know and GUCCI are always a perfect match," "The Roppongi store seems to shine brighter thanks to Lee Know," and "He is the human GUCCI itself," sending him overwhelming support.

Meanwhile, Stray Kids, the group to which Lee Know belongs, continues to enjoy explosive global popularity, delivering all-around performances on the international stage.